Identify at least two learning objectives from the course syllabus that this document relates to

Please retrieve the article from the link provided this week and make sure to thoroughly read the article. Please identify at least two learning objectives from the course syllabus that this document relates to. You will find that this article is about IT strategy and investment. Without using direct citations, which means you cannot use more than a sentence here and there, and they must be cited, please explain what the article is about, why this is relevant, and how this relates to the two or more learning objectives identified from the course syllabus. Please make sure that you are using your own theoretical analysis and not copying and pasting from other articles. If I see this, you could end up getting a 0 for this activity. Your paper must be at least 3 pages in length, double spaced, APA formatted. Please note that the three pages is just the main body and does not include the title page, reference page or any other section that you add that is not the main body.

HOW INFORMATION TECHNOLOGY STRATEGY AND INVESTMENTS INFLUENCE FIRM PERFORMANCE: CONJECTURE AND EMPIRICAL EVIDENCE1.

In this paper, we develop conjectures for understanding how information technology (IT) strategy and IT investments jointly influence profitability and the market value of the firm. We view IT strategy as an expression of the dominant strategic objective that the firm chooses to emphasize, which can be revenue expansion, cost reduction, or a dual emphasis in which both goals are pursued. Using data from more than 300 firms in the United States, we find that at the mean value of IT investments, firms with a dual IT strategic emphasis have a higher market value as measured by Tobin’s Q than firms with a revenue or a cost emphasis, but they have similar levels of profitability. Of greater importance, IT strategic emphasis plays a significant role in moderating the relationship between IT investments and firm performance. Dual-emphasis firms have a stronger IT–Tobin’s Q relationship than revenue-emphasis firms. Dual-emphasis firms also have a stronger IT– profitability relationship than either revenue- or cost-emphasis firms. Overall, these findings imply that, at low levels of IT investment, the firm may need to choose between revenue expansion and cost

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