700-800 word of the rationale/ Introduction   
Should set out the purpose and scope of the dissertation clearly introducing the background context and the research question showing why this research is important through a clear rationale, aims, and objectives) for my research paper with Harvard citations, graphs, 3-4 Aims, and objectives. 
research is based on the drivers and factors influencing impulsive buying. How it’s a marketing tool, focusing on people in the United Kingdom between the age of 18-25 years ( reason, why this age group is important to focus on). Please include UK government surveys to back it up.