Industrial Marketing Report: 40%

The mid-term assessment will consist of writing a 2000-word report in which you are required to provide a critical discussion of the nature of business to business (B2B) marketing applied to a specific company with

A theoretical part defining the main points listed below. Try to always explaining and how they apply different from consumer marketing.

The application of those theoretical concepts to the company of choice. Starting with a bit of information regarding the company and its products.

Students may focus on any decision-making model as discussed in class, but it is critical that you provide an in-depth discussion of the various steps involved in effective decision-making. Report should provide references and should use the Harvard Refence System. References do not count towards the total word count of 2000 words.

Structure of the essay:

Pick a B2B company or company type (for example, B2B consulting or retailers) of your choice. We will give you a list of Industrial Businessses proposals (Intel, IBM, Airbus, Tetrapack,…)

Characteristics of B2B

Supply chain of B2B

Target audiences of B2B

Purchasing process of B2B

Transaction process of B2B

Distributor channel of B2B

B2B and B2C buyers behavior differences