“My Case Study : Topic: Commuter Cycles
(http://commutercycles.com.au)
Each student will be assigned a case study
organization.
You are required to investigate the MIS
requirements of the organization in the case study.
You will need to give consideration to the
industry sector within which the organization operates, and
carry out an analysis using Porters five
forces model.

You should apply Porters Value Chain
Analysis to the organization, identifying the Primary Activities
and Secondary Activities as they would
apply in this instance.
You should make use of the value chain
analysis to consider areas where MIS might help the organisation
to gain a competitive advantage, and
propose an information system innovation that might give such
competitive advantage.
The report should be approximately 1000
words
You should assume that while the audience
is not familiar with the particular case study, they have some
knowledge of the fundamentals of
Information Technology and Management Information Systems. For
instance, while you would not expect to
need to explain Porters Value Chain, you will need to use it to
explain your analysis.
You are encouraged to discuss your ideas
with your lecturer/ workshop leader, but should not expect to be
provided with solutions.
You should expect to make use of resources
and references beyond those provided in the text, and to
provide a list of references using the
Harvard method. See the link on the subject Moodle page for a
guide.My Case Study : Topic: Commuter Cycles
(http://commutercycles.com.au)Each student will be assigned a case study
organisation. You are required to investigate the MIS
requirements of the organisation in the case study. You will need to give consideration to the
industry sector within which the organisation operates, andcarry out an analysis using Porters five
forces model. You should apply Porters Value Chain
Analysis to the organisation, identifying the Primary Activities and Secondary Activities as they would
apply in this instance. You should make use of the value chain
analysis to consider areas where MIS might help the organisation to gain a competitive advantage, and
propose an information system innovation that might give such competitive advantage. The report should be approximately 1000
words You should assume that while the audience
is not familiar with the particular case study, they have some knowledge of the fundamentals of
Information Technology and Management Information Systems. For instance, while you would not expect to
need to explain Porters Value Chain, you will need to use it to explain your analysis. You are encouraged to discuss your ideas
with your lecturer/ workshop leader, but should not expect to be provided with solutions. You should expect to make use of resources
and references beyond those provided in the text, and to provide a list of references using the
Harvard method. See the link on the subject Moodle page for a guide.”