compile several representative forms of public relations writing. All of the documents should be geared toward a specific organization (the NFL). Here are the items you’ll need to complete the assignment: Position Statement Identify one item of public or organizational interest and write a position statement on it. It should be one page single-spaced (with two spaces in between paragraphs) and should include the following: Part 1 — Issue Background (Issue Topic, Significance, History, Current Status, Projection) Part 2 — Position (Opinion, Supporting Arguments, Opposing Arguments) Part 3 — Conclusion (Recommendations, Citations). See p. 276-283 for help and for a visual example. You should include a minimum of two research items.  Media Advisory Should be one page long. The advisory should relate to a specific event and should provide information about one-on-one interview opportunities. Pitch Letter Write a one-page pitch letter directed to a specific editor or producer of the local media. You’ll need to actually research this. The pitch should offer a client or spokesperson from your organization for an interview. The pitch should show a clear link to the media’s audience, be creative or novel, provide a benefit to the editor or producer, provide specific details for covering the event, indicates a specific follow-up time, and include a visual (if relevant).  News Fact Sheet Write a one-page news fact sheet on your organization. Sample PSA Script create a 30- second (75 words) and a 60-second (150 words) audio PSA script on the same topic. Make sure to include a title, time length, and the script should also include at least one sound effect.   6 attachments Slide 1 of 6 attachment_1 attachment_1 attachment_2 attachment_2 attachment_3 attachment_3 attachment_4 attachment_4 attachment_5 attachment_5 attachment_6 attachment_6 Portfolio Assignment Description Portfolio Assignment (200 Points) For the culminating assignment in the class, you will compile several representative forms of public relations writing and put them onto your online portfolio. All of the documents should be geared toward a specific organization. (I am doing this on the NFL. Therefore all the items that are created should be for and about the NFL. It’s meant to be as though I work for them) Here are the items you’ll need to complete the assignment ? ? ? ? ? Position Statement o Identify one item of public or organizational interest and write a position statement on it. It should be one page single-spaced (with two spaces in between paragraphs) and should include the following: Part 1 — Issue Background (Issue Topic, Significance, History, Current Status, Projection) Part 2 — Position (Opinion, Supporting Arguments, Opposing Arguments) Part 3 — Conclusion (Recommendations, Citations). See p. 276-283 for help and for a visual example. You should include a minimum of two research items. Media Advisory o Should be one page long following the format on page 178-181. The advisory should relate to a specific event and should provide information about one-on-one interview opportunities. Pitch Letter o Write a one-page pitch letter directed to a specific editor or producer of the local media. You’ll need to actually research this. The pitch should offer a client or spokesperson from your organization for an interview. There are also tips on p. 179. The pitch should show a clear link to the media’s audience, be creative or novel, provide a benefit to the editor or producer, provide specific details for covering the event, indicates a specific follow-up time, and include a visual (if relevant). o . News Fact Sheet o Write a one-page news fact sheet on your organization using the tips on pp. 173-175 and the example on p. 176. Sample PSA Script o Following the guidelines in Chapter 18 create a 30- second (75 words) and a 60-second (150 words) audio PSA script on the same topic. Make sure to include a title, time length, and the script should also include at least one sound effect. For additional information on creating a portfolio, here are some good links: ? https://prsahouston.org/blog/id/37 ? https://www.creativecircle.com/blog/five-social-media-portfolio-tips/ A final note — branding is a huge part of public relations writing and ensuring that an organization has a consistent ‘look’ and message. Make sure that all of your documents are ‘branded’ meaning that they have a similar logo and set up for each document. When you finish, ask yourself: ‘If someone looked at this document, would they know with just a glance which organization put it out?’ If all of your documents are different, or lack a visual aesthetic, then the answer would be no. Put a bit of effort into making sure your documents have a consistent look. Grading will be based on: ? Adhering to the above specifications for each writing sample ? Must be error-free. Look at with ‘fresh’ eyes and get others to read them! ? ? ? Must look professional Have a consistent branding aesthetic All of the required items are uploaded to your online portfolio Purchase answer to see full attachment User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.