Read case study 2 pdf and answer the following questions using textbook reference and 1 external source cited in APA. 1. Do you believe that Max is practicing Emotional Intelligence? Discuss why or why not and give specific examples. 2. Has Max been effective as a leader? Discuss why or why not and give specific examples. 3. What could Max do to change the culture that exists at this organization? Employees are leaving and customers are complaining. Discuss strategies as it relates to communicating and building trust with employees and customers. Remember to support your entire initial post with at least (1) textbook reference and (1) external source. Each question should be answered in 300 words minimum (900 words total). MADM 720 — Leadership Communication Case Study: My way is the right way INSTRUCTIONS: Read the following case study and answer the 3 questions that follow. Max is a successful financial officer at a New York-based company that recently acquired a banking institution in two southern states. Max will take over the recently acquired southern footprint as the new regional CEO. The newly acquired banking institution has a long-standing reputation as a friendly institution with traditional values, and it prides itself on its exemplary customer service. The current staff has prepared a comprehensive package outlining the bank’s vision and key customer success stories that demonstrate their commitment to exemplary service and low customer and employee turnover. It is Monday morning and Max has called a meeting at 8 a.m. Max arrives at 7 a.m. and is surprised to find only a couple of employees in the building. Max begins the meeting at 8 a.m. sharp, and the auditorium seats are half-filled. Max is perplexed at the turnout but begins the meeting. “Shareholder value is what it’s all about. We are the stewards of this organization, and we have a responsibility to the shareholders.” Silence echoes in Max’s ears. He continues by stating, “I expect total dedication. If you cannot commit to our new vision and strategies then this is not the right place for you. Commitment starts by being on time.” Max motioned to the staff standing next to the auditorium doors to close the doors. “If you can’t be here on time, then you can’t play in our sandbox.” Later that afternoon, Max met with the executive team and outlined the strategies, goals, numbers, and deadlines. A meeting was held with senior staff members responsible for reporting progress. Market growth numbers were up, and new business numbers were increasing. A quarter later Max had the quarterly report results. The region was on target. However, turnover increased 25 percent. Involuntary turnover was up 10 percent. Previous customer numbers were decreasing, and customer complaints were increasing. He reviewed the report with his staff. When he asked for input, his request was greeted with silence. He sensed an uneasy feeling in the room. 1. Do you believe that Max is practicing Emotional Intelligence (EI)? Discuss why or why not and give specific examples. 2. Has Max been effective as a leader? Discuss why or why not and give specific examples. 3. What can Max do to change the culture that now exists at his organization? Employees are leaving and customers are complaining. Discuss strategies as it relates to communicating and building trust among employees and customers. FIGURE 8.1 COMMUNICATIONS/BEHAVIOUR PLANNING PROCESS FIGURE 8 . 2 SEGMENT (EMPLOYEES) FIGURE 8 . 3 WHO ARE THE PEOPLE WE DEPEND ON FOR SUCCESS? FIGURE 8 . 4 SEGMENT (CUSTOMERS) FIGURE 8 . 5 MEASUREMENT FRAMEWORK Purchase answer to see full attachment Tags: EI emotional responses CEO MADM customer turnover User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.