WRITE: Asking for Information from a Colleague Practice makes perfect. Here’s another change to write an effective email. Audience: David Cheng, Purchasing Coordinator Skills you will practice: Composing a clear and concise message for someone in operations Knowledge you will gain: What it takes to put together and deliver a complete message; addressing what’s important to your audience. Instructions: Compose an email to David Cheng. You recently read that there is a potential replacement for AX5, called UB40. AX5 is a material that is in high demand. The demand is so high that it is affecting your company’s ability to fulfill customer orders on time. You’d like to find out what’s involved in obtaining UB40 and if there are any cost and production limitations in terms of the company using it. Email David asking for his input on using UB40. Create details as necessary to make a complete message. Format: Online text, 1 page-limit Assignment Value: 10 points Criteria for Success: Writer addresses David’s questions. Ideas are organized logically into an introduction, body, and conclusion. Paragraphs start with reader-centered topic sentences, followed by relevant supporting details. Sufficient details are provided for a complete thought. Message concludes clearly and succinctly with a call-to-action. Tone recognizes the reader at an appropriate level. Audience: Marketing Manager Skills you will practice: Understanding the reader’s question(s), organizing ideas to answer the question, writing complete paragraphs Knowledge you will gain: What is involved in the planning and analysis of writing Background: The marketing department has an annual budget of $500,000, which is 10% of the company’s overall budget. The Marketing Manager needs to decide whether or not to request more funding and wants to know how the current budget compares to marketing budgets in other industries. Instructions: Write a paragraph that describes enough data in the graph to help answer the reader’s question. Figure 1: Marketing Budgets By Industry Marketing accounts for what percentage of your overall budget? Consumer Packaged Goods 24% Consumer Services 15% Tech Software/Biotech 15% 13% 13% Communications/Media Mining/Construction Service Consulting Education 12% 11% Healthcare/Pharmaceuticals 10% Retail Wholesale 10% 8% Banking/Finance/Insurance Transportation Manufacturing 8% 8% Energy 4% Source: The CMO Survey and Deloitte Digital Format: Online text, 1 paragraph (minimum) Assignment Value: 10 points Criteria for Success: The paragraph starts with a topic sentence that answers the reader’s question, followed by relevant supporting details, as provided in the graph. Enough detail is provided to convey a complete thought. The tone recognizes the reader at a respectful and professional level. The text is free of Activate Windows errors. Celext is free of sentence-level e Windows. Purchase answer to see full attachment Tags: customer service marketing budget annual budget User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.