Marketing Management TOPIC: Personal Home use Robots

TOPIC:Personal Home use Robots
1. You will need to do appropriate research on the above industry and category so that you understand them in order to make an educated analysis and recommendation for this section of the consultant’s report. It is important to start out with a thorough understanding of the category and industry.
2. You will provide a 250- to 350-word review. Your review must provide a good perspective, interpretation, conclusion, and/or recommendation for at least one (1) of the three(3) elements noted below
1. Positioning and Differentiation
Definition of Positioning(100 words)
Brief (one paragraph) description of the market(100-150 words)
Analysis ofCurrentPositioning in the Market
Current annual sales volume in dollars and/or units sold in the market
Current competitors and their offerings,including points of differentiation for each offering indicatinghow they are positioned to each otherin the market
Current price points of competitors
Projectionsfor the Market
Projectedoverallmarket growth rate for the next five years
Projected changes tooverallpricing in the marketfor the next five years
Recommended Position.
Recommended position and points of differentiation for the JGJ Inc. offering
Complete buyer profile of the target customer
2.Product Development and Market Demand
Product Development
Key differentiating characteristics of the offering
Analysis ofdemand in themarket
Market Segment Demand
Quantitative data used to determine projected demand
Methodology used to determine demand
3. Internal and External Marketing Environments
Analysis of Key External Factors in the Market
Porter’s five forces model
Othermacroenvironmentalexternal factors
Required Internal Resourcesand Competenciesto Compete in the Market
Required Licenses, Patents, and Rulingsor Legal Requirementsto Compete in the Market
You must cite at least two credible sources that were not used by the original writer to support your interpretation and recommendation.
Cite your work per current APA standards, however, indenting of the references is not required due to the discussion board format.

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