Competency Prepare and evaluate the use of media visuals to improve persuasive and marketing communication. Scenario You are a visual communication expert for a company that creates and maintains websites for a large medical organizations. They called a meeting a few days ago to bring various departments together for a “think tank” session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility’s website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver. As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a PowerPoint to address all the issues discussed. In your 2-3-page writing paper with PowerPoint slide, you will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. You review the situational conversation notes: 1. Carol asks: “Why can’t we just use the same images that are already being used for all the different locations? All the images of the medical staff look American enough.” 2. Daniel states: “Let’s use images of families in all of the images that scroll through the main website page. That will catch everyone’s eye-everyone has a family somewhere.” 3. Caleb questions: “The pictures we use should all be outdoors and of people having fun. Isn’t that what all patients want to see when they visit the medical facilities website?” 4. Heather states: “Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?” 5. Samuel asks: “How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?” REQUIREMENT • • 2-3-page writing paper on PowerPoint slide findings 13 PowerPoint slides total o Title slide o cultural familiarity for New York City o cultural familiarity for Miami o cultural familiarity for Phoenix o o o o o o o o o cultural familiarity for Denver framing viewer perspective for New York City framing viewer perspective for Miami framing viewer perspective for Phoenix framing viewer perspective for Denver visual emotional appeal for New York City visual emotional appeal for Miami visual emotional appeal for Phoenix visual emotional appeal for Denver GRADING RUBRIC GUIDELINE WHEN WRITING PAPER AND PUTTING POWERPOINT SLIDE TOGETHER. A – 4 – Mastery thoroughly discusses the importance of cultural familiarity and includes improved website image examples. A – 4 – Mastery thoroughly discusses the importance of framing viewer perspective and includes improved website image examples. A – 4 – Mastery thoroughly discusses the importance of visual emotional appeal and includes improved website image examples. RESOURCES Resource to view locations, medical health, language, income, etc. https://www.census.gov/quickfacts/fact/table/US/PST045219 Purchase answer to see full attachment Tags: social media media visuals medical organization Visual emotional appeal persuasive communication User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.