“Assignment 3: Promotional and
Advertising Strategies
Due Week 9 and worth 240 points
Select one (1) of the following
categories of products to research: sports apparel, automobiles, home
furnishings, or televisions. Use the Internet to research at least two (2)
companies within the selected product category. Take note of the leading
companies in this product group, as well as the types of marketing, pricing,
and consumer-oriented promotional strategies that these leading companies
within the product group use.

Write a six to eight (6-8) page paper
in which you:
1 Compare and contrast the
promotional strategies used by two (2) different companies for a
similar product within the category that you selected.
2 Recommend two (2) ways in which a
company within the selected product group could use marketing information to
differentiate itself in the marketplace to gain an advantage over its
competitors. Provide a rationale to support your recommendations.
3 Propose two (2) uses for
consumer-oriented promotions that could assist a company in both the short and
long term for the product group that you selected. Provide a rationale for your
response.
4 Analyze the strategic manner
in which the leading company in this product group has made its pricing
decisions by using one or more of the four (4) pricing objectives. Suggest
two (2) actions that other companies within the same product group may take in
order to differentiate themselves and gain a competitive advantage. Provide a
rationale for your response.
5 Determine the most effective
advertising medium for a company in the selected product category.
Support your response with two (2) examples of the effectiveness of
the chosen medium.
6 Use at least five (7) quality
academic resources in this assignment. Note: Wikipedia does not qualify as an
academic resource.

Due Week 9 and worth 240 points
Select one (1) of the following
categories of products to research: sports apparel, automobiles, home
furnishings, or televisions. Use the Internet to research at least two (2)
companies within the selected product category. Take note of the leading
companies in this product group, as well as the types of marketing, pricing,
and consumer-oriented promotional strategies that these leading companies
within the product group use.

Write a six to eight (6-8) page paper
in which you:
1 Compare and contrast the
promotional strategies used by two (2) different companies for a
similar product within the category that you selected.
2 Recommend two (2) ways in which a
company within the selected product group could use marketing information to
differentiate itself in the marketplace to gain an advantage over its
competitors. Provide a rationale to support your recommendations.
3 Propose two (2) uses for
consumer-oriented promotions that could assist a company in both the short and
long term for the product group that you selected. Provide a rationale for your
response.
4 Analyze the strategic manner
in which the leading company in this product group has made its pricing
decisions by using one or more of the four (4) pricing objectives. Suggest
two (2) actions that other companies within the same product group may take in
order to differentiate themselves and gain a competitive advantage. Provide a
rationale for your response.
5 Determine the most effective
advertising medium for a company in the selected product category.
Support your response with two (2) examples of the effectiveness of
the chosen medium.
6 Use at least five (7) quality
academic resources in this assignment. Note: Wikipedia does not qualify as an
academic resource.
Assignment 3: Promotional and
Advertising StrategiesDue Week 9 and worth 240 pointsSelect one (1) of the following
categories of products to research: sports apparel, automobiles, home
furnishings, or televisions. Use the Internet to research at least two (2)
companies within the selected product category. Take note of the leading
companies in this product group, as well as the types of marketing, pricing,
and consumer-oriented promotional strategies that these leading companies
within the product group use.

Write a six to eight (6-8) page paper
in which you:1 Compare and contrast the
promotional strategies used by two (2) different companies for a
similar product within the category that you selected.2 Recommend two (2) ways in which a
company within the selected product group could use marketing information to
differentiate itself in the marketplace to gain an advantage over its
competitors. Provide a rationale to support your recommendations.3 Propose two (2) uses for
consumer-oriented promotions that could assist a company in both the short and
long term for the product group that you selected. Provide a rationale for your
response.4 Analyze the strategic manner
in which the leading company in this product group has made its pricing
decisions by using one or more of the four (4) pricing objectives. Suggest
two (2) actions that other companies within the same product group may take in
order to differentiate themselves and gain a competitive advantage. Provide a
rationale for your response.5 Determine the most effective
advertising medium for a company in the selected product category.
Support your response with two (2) examples of the effectiveness of
the chosen medium.6 Use at least five (7) quality
academic resources in this assignment. Note: Wikipedia does not qualify as an
academic resource.Due Week 9 and worth 240 pointsSelect one (1) of the following
categories of products to research: sports apparel, automobiles, home
furnishings, or televisions. Use the Internet to research at least two (2)
companies within the selected product category. Take note of the leading
companies in this product group, as well as the types of marketing, pricing,
and consumer-oriented promotional strategies that these leading companies
within the product group use.

Write a six to eight (6-8) page paper
in which you:1 Compare and contrast the
promotional strategies used by two (2) different companies for a
similar product within the category that you selected.2 Recommend two (2) ways in which a
company within the selected product group could use marketing information to
differentiate itself in the marketplace to gain an advantage over its
competitors. Provide a rationale to support your recommendations.3 Propose two (2) uses for
consumer-oriented promotions that could assist a company in both the short and
long term for the product group that you selected. Provide a rationale for your
response.4 Analyze the strategic manner
in which the leading company in this product group has made its pricing
decisions by using one or more of the four (4) pricing objectives. Suggest
two (2) actions that other companies within the same product group may take in
order to differentiate themselves and gain a competitive advantage. Provide a
rationale for your response.5 Determine the most effective
advertising medium for a company in the selected product category.
Support your response with two (2) examples of the effectiveness of
the chosen medium.6 Use at least five (7) quality
academic resources in this assignment. Note: Wikipedia does not qualify as an
academic resource.”