Southwest Airlines Company by Amit J. Shah and Michael L. Monahan Analysis

1. Find a tourism related article, talk about summary, cause, effect, and impact(use these words as subtitle).
2. Analysize “southwest airlines company by amit j. shah and michael l. monahan” by grand strategies. The grand strategy method is below.
Grand Strategies

Concentration
Product development
Market development
Joint venture
Vertical integration (backward, forward)
Horizontal integration
Conglomerate diversification
Concentric diversification
Retrenchment (asset, cost reduction)
Liquidation.

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