Suggested Financial Targets:
Achieve $100M in sales
Operating Margin of 10%
Current COGS for products sold by potential partner companies:
Freewire (15kw) = $21K/unit
Portable Electric (5kw) = $16K/unit
External Analysis:

Describe with some detail the Generator industry.
What is the overall market size of the industry?
For this industry, identify the primary competitive forces using the 5 forces model

Who are the main competitors and what are their relative advantages?
What are the likely disruptions in the market, including potential new entrants, technology disruptions and changes in customer behavior?

Who are the customers and what are their key buying factors? Who are the decision makers?
What are customers currently buying and how do they buy it (financing, rental, etc.)?
What is the size and growth potential of the market segment that would be created for the new product?

Internal Analysis:

What is SBD’s competitive advantage/disadvantage? Distribution channels, brand, technology, other resources?
With reference to the value chain, identify the key activities and interrelationships that SBD needs to exploit to develop the new product.
What portion of existing player’s customer base might switch to SBD? In what time frame?
Identify the barriers to imitation that SBD can exploit and leverage

Plan/Recommendations:

Going to the Market:

Suggest the best route to the market for SBD?
How do SBD’s capabilities match those needed to penetrate the market? Can any missing skills be acquired or developed organically?

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