” assignment 2 instructions: written research analyst report
and social media element

The assignment takes the form of a research analysts to report. The purpose of such a report is
to deliver insights to an internal or external client to support strategic
planning. You will be expected to comment critically on the relationship
between business information systems and strategy, drawing both from the
material covered in class and from individual study. The report should be
between and 2500 and 3000 words. (excluding Appendices)

This is an
individual assignment worth 50% of the grade for the course. It has two
deliverables.

Deliverable 1: written Research Analyst Report on the role
of information technology (and the internet in particular) in influencing a
firms business strategy
Instructions

Select a real firm as the focus of your report. This
can be a pure-play internet company, or a traditional firm that is engaged
in eBusiness activities. Make sure
that you can find a substantial amount that has been written about the
firm that you select. Let me know which firm you have chosen.
Research the firm and its industry environment so
that you are familiar with its competitive context. Use independent third
party sources, NOT just the firms website.
Put yourself in the position of a research
analyst who is writing a report on the role of information technology (and
the internet in particular) in influencing the firms business strategy.
Your paper must:

Provide a description of the company, including
its products/services, target markets, distribution channels, number of
employees, length of time in business, market share, main competitors etc.

Explain what the firm has done in terms of
engagement in eBusiness (if appropriate, use a stage model as the basis
for this explanation). Explain the
business / revenue model(s) used by the firm, identifying any changes
that have been made over time.
Use relevant theory, (citing writers included in
required readings) to explain how the Internet has impacted the
competitive strategies available to a firm, and analyze how successful (or
not) your particular firm has been in meeting the challenges posed by its
eBusiness activities.
Discuss Carr’s writings with respect to whether
or not information technology and the Internet have given, and can
continue to give, competitive advantage in the case of your particular
firm.
Comment
on what your research shows you might be the firm’s future competitive environment.

Report structure and formatting

Use
Arial (or similar) 11 point font. 1.5 line spacing.

Use a
professional business style of writing. (Do not use first person)

Number
the pages

Number
the sections of the report (1.1, 1.2, 2.2.1 etc)

Use Numbered
Heading Styles in Word so that you can generate a Table of Contents
automatically

The
report should be between and 2500 and 3000 words. (excluding Appendices)
Your report should
be structured as follows:

A
cover sheet with a suitable title for the report (including the name of the
firm), your name, the course name and number, and the date.

Executive
Summary (remember this should be a stand-alone section)

Table
of contents (automatically generated)

Main
Body (structure broadly as outlined in 3 (a-d) above)

Appendices
(as appropriate)

The assignment
takes the form of a research analysts report. The purpose of such a report is
to deliver insights to an internal or external client to support strategic
planning. You will be expected to comment critically on the relationship
between business information systems and strategy, drawing both from the
material covered in class and from individual study. The report should be
between and 2500 and 3000 words. (excluding Appendices)This is an
individual assignment worth 50% of the grade for the course. It has two
deliverables.
Use
Arial (or similar) 11 point font. 1.5 line spacing.
Use a
professional business style of writing. (Do not use first person)
Number
the pages
Number
the sections of the report (1.1, 1.2, 2.2.1 etc)
Use Numbered
Heading Styles in Word so that you can generate a Table of Contents
automatically
The
report should be between and 2500 and 3000 words. (excluding Appendices)Your report should
be structured as follows:
A
cover sheet with a suitable title for the report (including the name of the
firm), your name, the course name and number, and the date.
Executive
Summary (remember this should be a stand-alone section)
Table
of contents (automatically generated)
Main
Body (structure broadly as outlined in 3 (a-d) above)
Appendices
(as appropriate)”