“MGT 600

ASSIGNMENT 8

The United Way conducted two appeals (A and B) in Atlanta. Results of the appeals were:

– 30,000 people were targeted in appeal A;
50,000 were targeted in appeal B.
– 2,700 people contributed in Appeal A; 5,500
people contributed in Appeal B
– Contribution totals were $55,000 for Appeal A
and $86,000 for Appeal B

Contribution
levels were reported in three demographic categories – Gender, Income, and Age:

GENDER INCOME AGE
M: Male Low (L): Under $25,000 40: 40 and under
F: Female Medium
(M): $25,000-$75,000 40-60

High (H): $75,000 and over 60: 60 and over
_______________________
________________________________________________

CONTRIBUTION LEVELS (Percentage of People Contributing)

GENDER INCOME
AGE
APPEAL
M F
H M L 40 40-60 60
A 48 52 21 35
44
27
34 39
B 58 42 29 34
37 41 33 26___

1. Which appeal (A or B) was more effective
based on the following measures?
a.
Percentage response rate? (10
points)
b.
Average dollar contribution per respondent? (10 points)

2. Considering both appeals, which gender was more responsive? (10 points)

3. Considering both appeals, which income class was most responsive? (10 points)

4a. In the 40-60
age group, how many people contributed in Appeal B? (5 points)
4b. In the 60 age
group, how many dollars were contributed in Appeal A? (5 points)

5. In Appeal B, if 40% of the low-income people
are female, what percent are male? (5 points)

6. If the probability of being a low-income male
is 30% and the probability of being a middle-
aged male is 40%, what is the probability
of being a low-income, middle-age male? (10
points)

7. What changes do you suggest for the three existing demographic categories? (10 points)

8. What additional
demographic categories could be included? (10 points)

9. What graphical representations could be used
to portray the following survey findings:
a.
Contribution levels in percentages (%) for gender, income and age? (5 points)
b.
Contribution levels in dollars ($) for gender, income and age? (5 points)
c.
Annual contribution levels (in % and $) for both appeals over the past
20 years? (5 points)

NOTE: Calculations should be shown
to substantiate your answers to Questions 1 through 6MGT 600ASSIGNMENT 8The United Way
conducted two appeals (A and B) in Atlanta. Results of the appeals were:- 30,000 people were targeted in appeal A;
50,000 were targeted in appeal B.- 2,700 people contributed in Appeal A; 5,500
people contributed in Appeal B- Contribution totals were $55,000 for Appeal A
and $86,000 for Appeal BContribution
levels were reported in three demographic categories – Gender, Income, and Age:
GENDER INCOME AGEM: Male Low (L): Under $25,000 40: 40 and under F: Female Medium
(M): $25,000-$75,000 40-60
High (H): $75,000 and over 60: 60 and over _______________________
________________________________________________
CONTRIBUTION LEVELS (Percentage of People Contributing) GENDER INCOME
AGEAPPEAL
M F
H M L 40 40-60 60 A 48 52 21 35
44
27
34 39 B 58 42 29 34
37 41 33 26___1. Which appeal (A or B) was more effective
based on the following measures? a.
Percentage response rate? (10
points) b.
Average dollar contribution per respondent? (10 points) 2. Considering both appeals, which gender was more responsive? (10 points) 3. Considering both appeals, which income class was most responsive? (10 points) 4a. In the 40-60
age group, how many people contributed in Appeal B? (5 points) 4b. In the 60 age
group, how many dollars were contributed in Appeal A? (5 points) 5. In Appeal B, if 40% of the low-income people
are female, what percent are male? (5 points)6. If the probability of being a low-income male
is 30% and the probability of being a middle- aged male is 40%, what is the probability
of being a low-income, middle-age male? (10
points)7. What changes do you suggest for the three existing demographic categories? (10 points)8. What additional
demographic categories could be included? (10 points)9. What graphical representations could be used
to portray the following survey findings: a.
Contribution levels in percentages (%) for gender, income and age? (5 points) b.
Contribution levels in dollars ($) for gender, income and age? (5 points) c.
Annual contribution levels (in % and $) for both appeals over the past
20 years? (5 points)NOTE: Calculations should be shown
to substantiate your answers to Questions 1 through 6”