“Assignment
Topic (1800 words)
Trade shows are a common form of promotion in international markets.
Discuss
the factors that an Australian firm should investigate when considering
launching their consumer product through trade shows in Asia.
NOTE:
You
have to discuss the topic from the perspective of any Australian firm (for example Telstra, Optus, Holden, Gloria
Jeans, Virgin, Qantas etc.) aiming at launching their consumer products
through trade shows in Asia (in
general). If you like, you can provide specific examples, related to specific
Asian markets.
The emphasis will be on critical analysis and
interpretations, rather than description. No marks will be awarded for merely
summarising the key arguments put forward in the academic articles reviewed.
The audience for this report should be an Australian
organisation. You will discuss the theory surrounding the issue and provide
relevant, practical recommendations on how your organisation should manage its
exposure to the issue.
Suggested
Report Structure:
Table of Contents
Executive Summary
Introduction (aims of the report)
Literature Review (discussion of theory)
Management Implications (how does this apply to
your selected organisation)
Conclusions
Recommendations
15 journal articles References (APA) Assignment
Topic (1800 words)Trade
shows are a common form of promotion in international markets. Discuss
the factors that an Australian firm should investigate when considering
launching their consumer product through trade shows in Asia.NOTE:
You
have to discuss the topic from the perspective of any Australian firm (for example Telstra, Optus, Holden, Gloria
Jeans, Virgin, Qantas etc.) aiming at launching their consumer products
through trade shows in Asia (in
general). If you like, you can provide specific examples, related to specific
Asian markets.The emphasis will be on critical analysis and
interpretations, rather than description. No marks will be awarded for merely
summarising the key arguments put forward in the academic articles reviewed. The audience for this report should be an Australian
organisation. You will discuss the theory surrounding the issue and provide
relevant, practical recommendations on how your organisation should manage its
exposure to the issue.Suggested
Report Structure: Table of Contents Executive Summary Introduction (aims of the report) Literature Review (discussion of theory) Management Implications (how does this apply to
your selected organisation) Conclusions Recommendations 15 journal articles References (APA) “