Written assignment instructions: 1. Research job descriptions/ads in Media Planner, and choose one that is a good ‘fit’ for your academic discipline and skill set. You will complete both this assignment and your first writing assignment (a cover letter) as if you are applying for this job/internship, so choose wisely. You must submit this description/ad with your assignment. You should also do some general research on your job/industry — try using the Occupational Outlook Handbook on the Bureau of Labor Statistics website at http://bls.gov/ooh/a-z-index.htm. 2. Complete the SWOT Analysis Worksheet provided for this assignment based on the job description/ad you choose. Consider the needs of the employer, and target your strengths, weaknesses, opportunities and threats to those needs. (See the worksheet example) Include at least three focused and detailed examples for each. You must provide ‘evidence’ to support your claims (such as an example from your life that demonstrates a strength). Consider not only your ‘hard’ skills (academic and work experience), but also your ‘soft’ skills (those skills not directly related to a job description but that will add value for your employer). 3. After completing the SWOT analysis worksheet, evaluate how your skills and experience can make you a good candidate for the job you chose. Write a one-paragraph ‘value proposition’ that best relates your strengths and opportunities to the needs of the employer. This is your ‘personal value proposition,’ your summary of who you are as a job candidate and how you are the best fit for the job. This paragraph should be no more than 150 words. (See the example.) 4. After, completing your SWOT analysis, choose one strength that you can detail in a five-minute presentation to the class, using evidence (examples) from your life and experience to support your claim. Just write it down that and make sure the length can be speak for about 5 minutes It should include: 1. Make an argument/assertion that one of your strengths makes you a good fit for the job for which you are applying, based on experience from your life (work, school, etc.). ? Hint: use your personal value proposition for help. 2. Give detailed evidence from your life that supports your claim. Go beyond the explanation that you gave in your personal value proposition — add more details, data, & specifics to really prove you have this strength. 3. Close by connecting back to how your strength can really benefit the employer. Name: Section: SWOT Analysis Worksheet Strengths Weaknesses What do you do well? What unique resources can you draw on? What do others see as your strengths? 1. What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses? 1. Opportunities Threats What opportunities are open to you? What trends could you take advantage of? Can you turn your strengths into opportunities? 1. What threats could harm you? What is your competition doing? What threats do your weaknesses expose you to? 1. SWOT Analysis Worksheet – Example Strengths Weaknesses What do you do well? What could you improve? What unique resources can you draw on? Where do you have fewer resources than others? What do others see as your strengths? What are others likely to see as weaknesses? 1. I’m creative. I often impress my professors with 1. I always want to get things off my “to do” list new perspectives in class discussions and on class quickly and the quality of my work sometimes projects. suffers from that. 2. I communicate well. I’ve demonstrated this in group 2. I stress when I have too many tasks to do. projects in school and with customers at my job in a 3. I get nervous making presentations, which tends to clothing store. make me sound bored in my presentations. 3. I have a good understanding for financial statements and even had to create them, from scratch, for a fictional company for a project in my accounting class. Opportunities Threats What opportunities are open to you? What threats could harm you? What trends could you take advantage of? What is your competition doing? Can you turn your strengths into opportunities? What threats do your weaknesses expose you to? 1. I’m involved in an SPO for my major and am 1. Many of my peers are much better at public attending the professional chapter’s local speaking than I am and are competing with me for networking events. jobs. 2. I work for my major’s departmental office as a 2. My industry is experiencing slow growth – many student worker. My co-worker is going to study firms have hiring freezes going on. abroad next semester and the department doesn’t 3. I don’t yet have internship experience and many of want to train someone new since she’ll only be gone my peers do. one semester. This gives me the opportunity to learn more about other parts of our office and learn to better multi-task. 3. Many companies in my industry are transitioning to newer technologies that I already have experience using in my classes. SWOT Assignment: Sample Job Ad & Example PVP Note: for this sample, assume one of the student’s listed strengths on her SWOT analysis was her ability to manage multiple tasks at once and achieve results, as evidenced by her experience running charity events for her sorority. Sample Job Ad: Charities & Community Relations Intern, Philadelphia Eagles Job Description: • Coordinate & communicate with non-profit groups for events and charity ticket distributions • Writing thank you letters • Assisting with planning & execution of charitable events • Assisting with oversight of charitable event budgets Candidates for the internship should: • Be proficient in Microsoft Office applications • Be organized, motivated, proactive, personable, and professional • Be able to manage multiple tasks at once and understand how they all fit together • Be a student, currently pursuing a bachelor’s degree • Have at least a 3.0 cumulative GPA • Have some experience planning events and/or working with charities Sample Personal Value Proposition I am a results-oriented multi-tasker who can plan and execute events that will strengthen your organization’s image. I can coordinate events for families, set up engaging activities for children, and bolster the Eagles’ public image. As the philanthropy chair for my sorority, I regularly coordinated events benefitting various children’s charities. In my two years in this role, I planned and executed eight events, each benefitting a different charity, and increased both our sorority’s participation and our annual total dollar amount donated by over 25%. I also promoted these events to garner positive publicity in our local area. I can help the Eagles in organizing meaningful events that will help both the team and local organizations in need. (117 words) Purchase answer to see full attachment Tags: communications SWOT analysis Good interdepartmental User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.