Capturing and Analyzing Public Opinion. n several modules, you will be dissecting an academic article that demonstrates the research associated with the subject in the module, which fulfills course objective number 6: Assess published research and other sources of information in the context of mass communication theory. So you will be learning about a concept, then seeing that concept in action in the research field. This is your template for completing this assignment: Assignment Template Choose one of these journal articles about public relations and public opinion to dissect: Bernays Stole Lippman Mojo Michelle Obama Dash for Gas Instructions: Read the article above, then using the template provided explain the article in your own words, filling in each category. Complete and submit the assignment by 23:59 CST Monday 12 Apr 21. Hints from Hinton: If you plan to go further your education (and even if you just plan to do a research project at the end of your master’s degree), this will be an excellent exercise in preparation for it or for your dissertation, thesis, and career as a college professor. If you plan to go into management, these articles are the kinds of research you can depend upon when making decisions about the subject matter. Grading Rubric Note-Taking Template for Journal Articles Title of Article: Michelle Obama: Exploring the Narrative Publication: HOWARD JOURNAL OF COMMUNICATIONS Author(s): Marian Meyers and Carmen Goman Background (Literature Review) What was the context for this research? What has been studied or determined already? Methods & Nature of this Study What was the objective? How did the author(s) collect data? When and where did the research take place? Results What highlights emerged? Were there any surprises? Date: 2017 – This context of this research was the narrative of the United States first African American first lady Michelle Obama in an effort by the White House and Office of the first lady in an effort to improve her image in the public though videos of her story or rather narrative uploaded by the White House on YouTube. – What were studied were the two Michelle Obama’s signature initiatives: Let’s Move Campaign which was meant to address issues of child obesity in America and Joining Forces which was a program to military families and veterans. These two initiatives were designed to be concrete and achievable in an effort to present to the public the best image of the President’s wife. The other concept that was studied was the idea of intersectionality which was resulting from the essential race and black feminists theory – The objective of this study was to examine how the White House and Obama presented Michelle to the public eye through video clips uploaded by the White House on YouTube in effort to improve her public image. – The authors collected data by downloading the first 100 YouTube video clips retrieved on September 1, 2015 by using Michelle Obama as the search term. – The research took place in 2020 because the authors have quoted Michelle Obama’s Class of 2020 speech at the Columbia Height Educational Campus in Washington DC. The research was done in the United States – From the analysis of the study the Obama’s story reveled two main themes: The American Dream is achievable though hard working, education and determination and motherhood and family are very The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises Data What is most striking about the tables, graphs, illustrations? Why did the author(s) include them? Conclusions What did the author(s) learn overall? Next Steps What is implied or proposed for future study? essential – The surprise was how Michelle Obama’s image and ratings changed from what she was depicted to the public during the 2008 campaigns as unpatriotic, stereotypical and angry Black woman with low ratings to being a source of inspiration to many and being more popular even than the President in 2014. Her approval rating were high at 66% while those of the President were at 48% – The most striking of the illustration was how Michelle Obama used her own story of education, hard work, perseverance, and family and motherhood to tell the American Dream. She tells of the challenges she overcame while she grew up in a family in the South Side, to her education at Princeton and Harvard University, Her narrative works marvelous in improving her image in the public because Americans can relate to it. – The authors used the two themes of Michelle Obama’s story because it depicts the normal life of Americans that they can relate to – The authors concluded that success is a matter of choice and if people make the right choices, free from burdening oversight and control of government, then they will be rewarded. – The Role the media plays in spreading fears and stereotypes and black women and their effects in America Significance – This research is very essential especially in telling of the Why does this research matter? American dream through the first African American first lady. It depicts the challenges that African Americans and people of color face in American and the determination it takes to shine despite the challenges. It also shows the importance of a strong family in shaping the society – This Michelle Obama story is an inspiring story which touches on very fundamental virtues of life like hard working, determination perseverance and a strong family which are very basic for success – My question is what policies are in place to reduce or My Thoughts & Questions Why this article in this module? The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises rather eliminate the rising racism in American given that is an obstacle to the African Americans? The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises Note-Taking Template for Journal Articles Title of Article: ________________________________________ Publication: _________________________ Author(s): ___________________________________________ Date: ______________________________ Background (Literature Review) What was the context for this research? What has been studied or determined already? Methods & Nature of this Study What was the objective? How did the author(s) collect data? When and where did the research take place? Results What highlights emerged? Were there any surprises? Data What is most striking about the tables, graphs, illustrations? Why did the author(s) include them? Conclusions What did the author(s) learn overall? Next Steps What is implied or proposed for future study? Significance Why does this research matter? My Thoughts & Questions Why this article in this module? The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises Purchase answer to see full attachment Tags: public relations Collecting Data Public Opinions Journal Articles Note Taking Template User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.