Directions 
Your answers should show familiarity with the text and topics being covered in the unit.
Use the text, lecture notes, and/or PowerPoint as references
Each question response should consist of at least 150 words.
Responses should be free of typographical, spelling, and grammar errors.
Describe the components of a promotion mix and the different factors can affect them
Understand what a unique selling proposition is and how it is used.
Identify different message strategies.
Define search engine marketing.
Describe how search engine optimization SEO) works.
Describe the ways in which companies are using social media marketing.
Explain what some of the best practices are for using social media to market products.