Unit IV Web Assignment This assignment allows you to demonstrate the following outcomes: 4. Identify the basic principles of marketing. 4.1 Identify both the potential target market and the potential market segment that a business intends to reach. 4.2 Identify the connection between a commercial’s message and the specific market segment. 4.3 Identify how marketing research contributes to reaching a specific audience. Instructions The purpose of this assignment is for you to identify the basic principles of marketing. First, locate two commercials by Coca-Cola that are available on your favorite video-hosting website (i.e., YouTube). Insert the links to each video in the table below. Then, view each commercial while considering the six questions in the table. Complete the table by answering the questions as they pertain to each commercial. Finally, save all of your work to this template and submit it in Blackboard for grading. Items to Identify 1. Provide a link to each commercial. Commercial One Commercial Two (Insert link here) (Insert link here) 2. What product/service is offered in the commercial? 3. What message does the commercial send to the audience? 4. How would you describe the general target market for the company? Be sure to include the following as you describe the target market: • Age range • Likes/dislikes • Interests • Life goals 5. How would you describe the specific market segment that the commercial is designed to reach? Be sure to include the following as you describe the market segment: • Age range • Likes/dislikes • Interests • Life goals 6. What is the connection between the commercial’s message and the specific market segment? Page 1 of 2 7. Prior to producing the commercial, how would utilizing a marketing research method(s) contribute to reaching the intended audience? Page 2 of 2 Purchase answer to see full attachment Explanation & Answer: 3 pages Tags: Principles of Marketing E marketing coca cola company Coca cola marketing Business Administration Communications User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.