You are an employee of a web design company and have been asked by your employer to create an unsolicited sales letter to attract business to a company that has either no website or an underdeveloped website. You need to identify a company on the internet that could use a website or an upgrade of services for an existing website. Your assignment is to write that company an unsolicited sales proposal letter to offer them an opportunity to get a website or an upgrade by your web design company. You need to include the following sections in your letter: 1) Introduction – begin with an attention-getting sentence that highlights audience benefits 2) What We Do – discuss what your company does in terms of products and services, who they have served in the past and what is the track record of success (maybe include customer testimonials). 3) Benefits to The Company – Discuss how you can assist their company in meeting their needs for web design and what the return on investment (ROI) will be for using your products and services 4) Next Steps – Discuss your “call to action” or next steps. Include how they should contact your or your plans to contact them for a follow-up discussion. b. The formal letter should include the previous four sections with headers and use bulleted list to highlight products and services. (IMPORTANT) c. All parts of a formal letter should be included as follows: header, dateline, letter address (can be fictitious), salutation, body, complimentary close and signature line (IMPORTANT) d. The letter should be no less than a 750 word count (IMPORTANT) and be free of any spelling, grammar, punctuation and formatting errors. It should also be organized inductively! e. Feel free to use an established web design website such as Revenflo or other web design companies to gain insight into who they are as a business and to better understand what Web Design companies do in terms of the products and services they offer. 12. Unsolicited sales proposals You work for a web design company that is looking for new clients. In addition to advertis- ing and sending direct mail, your company would like to send unsolicited sales proposals to small businesses with websites that need to be updated. Your boss has asked you to search the web to find one or two sites that would benefit from your design expertise and then develop a sales proposal to send to those businesses. Find a small business website that you believe can be improved. Write the first one or two paragraphs of a proposal (in letter form) to that company. In this introductory material, be sure to introduce yourself and your design compa- ny, explain what you are proposing, and offer a statement persuading your audience that you can help the company solve a problem or take advantage of an opportunity. Also, be sure not to offend your potential client by saying that its current website is not effective. Purchase answer to see full attachment Tags: products and services they offer employee of a web design company upgrade by your web design company Marketing and Public Relations a great and long lasting partnership User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.